Personal Branding · Website Design · Photography · SEO
Ines Zigahn-Mackens, Haar & Erfolgsschmiede, hair salon in Hamburg
Rebranding, photo shoot and new website for a master hairdresser from Hamburg Duvenstedt. From a presence that no longer felt right to a website that shows who Ines really is and gets found by more clients every month.
The starting point
Anyone landing on her old site formed the wrong picture.
Ines wanted to change that: a presence that attracts the right people. The ones who are looking for exactly what she offers.
Ines wanted to change that: a presence that attracts the right people. The ones who are looking for exactly what she offers.
The goal
Ines runs her hair studio out of her own home in Hamburg Duvenstedt. New clients came, but many didn't return.
Not because of the work. Because her online presence promised something different from who Ines really is. Her studio is not just another salon. It's a place where you truly arrive.
The approach: 01 Fresh branding | 02 New photos | 03 SEO-optimized website
The first step was to really see Ines as she is today and understand what values shape her now.
The photo shoot at her home, in her garden and in her studio captured exactly that. Warm colors instead of black and white. Vibrant images instead of studio aesthetics. Even the small details, the coffee, the snacks she offers her clients, tell the story of the atmosphere Ines creates.
The new branding and Showit landing page translate that into a presence that genuinely fits her.
The new brand guide after the rebranding
The approach: 01 Fresh branding | 02 New photos | 03 SEO-optimized website
The approach: 01 Fresh branding | 02 New photos | 03 SEO-optimized website
A good-looking website is not enough. It also has to work: clearly structured so visitors find what they need right away, with a clear path to making an appointment or getting in touch.
At the same time we made sure Ines gets found locally online. Updated photos in her Google Business profile and targeted SEO work complete the picture.
The result is a presence that not only looks good but actually gets found.
The result
Ines gets regular comments about her new website. More calls, more new clients. Her Google Business profile is viewed between 96 and 108 times per month.
Ines' Feedback
Testimonial
"My new website gets seen more, people mention it to me all the time and more clients are coming in. Marina named something I had felt but couldn't put into words: that my presence no longer matched who I am. Now with my new branding I can fully identify with it. Thank you, Marina!"
Visit Ines' live website:
www.ineszigahnmackens.de
